The problem we're solving
First time founders are 83% less likely to access startup capital
72% of entrepreneurs report mental health challenges
Community-anchored spaces reduce founder isolation and increase venture survival rates
What incluu coffee is
A specialty café
A community space
A community space
Ethically sourced, fruity/floral Ethiopian roasts. A cortado done right. A place you actually want to work from.
A community space
A community space
A community space
Programming, events, and gatherings designed for founders, creatives, and community builders who've never quite found their room.
Who we're building for
The founder who is figuring it out without a roadmap
The creative who wants a space that doesn't require translation
The community builder who knows that infrastructure matters
The incluu model
Adapted from the OECD 3S Framework: Safety → Skills → Socialization → Innovation
the founder
Joshua Terry Nelson
I've spent my whole life noticing the rooms that didn't exist yet — and then trying to build them. It started at Purdue University, where I looked around and realized there was no space for queer students of color to just be, fully and without apology. So I built one. That instinct has followed me through everything since: a decade at a Fortune 500 corporate company, board work, consulting, community organizing. Underneath all of it was the same question I couldn't stop asking — who is this designed for, and who does it leave out? Human-centered design and systems thinking gave me the language for something I'd always felt intuitively: that belonging isn't something people stumble into. It's something you have to build — deliberately, structurally, with as much rigor as you bring to anything else you care about.
incluu is where all of that comes together for me. It's not a business idea I had — it's the thing I've been building toward without fully knowing it. A specialty café that's also a community hub. A consulting practice that equips founders who value mission-driven work and look at the world through a community lens. A fund that returns capital to the communities that generated it. I've spent my career moving through rooms that weren't designed with me in mind. I know what it costs to do that — and I know what it would have meant to have a place that just got it. That's what I'm building. Not a program. Not a pop-up. A place. Something permanent, something rooted, something that says to the people who walk through the door: you were always supposed to be here.
